Dara Trujillo has more than 28 years of retail, theme park (Walt Disney) and TV shopping experience (HSN) creating worldwide concepts and products. While at Disney, she learned early on to persevere through tough boardrooms and “Know the Power of No”. As a result Dara was able to create amazing products and experiences that are still enjoyed today by Guests around the world. They include the Bibbidi Bobbidi Boutique, Goofy’s Candy Company, expanding the Pin Trading experience, creating Duffy the Disney Bear and many more.

Most recently Dara was VP of Merchandise Business Development for HSN where she created and managed the American Dreams Program and Entrepreneur Academy helping entrepreneurs realize their TV retail dreams.

Currently, Dara is the Chief Merchandise Officer for SLC Group Holdings, and angel investment firm lead by Sandy Cleary, where their top priority is finding amazing entrepreneurs and taking them from startup to stardom! Dara can still be seen as a regular judge on the TV show Hatched where she provides feedback to innovators and entrepreneurs and helps them fulfill their American Dream of selling on TV or into retail.

Dara Trujillo - SLC Group Holdings