By: Peg Corwin
Meet Irwin Myers, owner of the Video One Productions and Featured Business Owner at SCORE Chicago this week. Learn about his business and what tips he has for your success.
What is your company’s elevator pitch?
Video One Productions is a Chicago-based production company that creates event, promotional, training and other types of videos for businesses, non-profits and individuals.
Who are your clients, and give an example of how you served that person or business?
The majority of our clients are marketing executives from corporations who need a promotional, event or training video produced. A typical client may ask us to film their trade show booth, interviews and presentations and then edit them for internal use, or educational or promotional purposes.
What is your most successful sales strategy? What works to bring your business?
Google is our best source for new business. After that it’s directories that we’re registered in. Referrals are also a strong source for new business. We’ve just begun a strategy of giving away a PDF to help people choose a video production company. We’re promoting it on our website, on LinkedIn and other social media sites.
What is the most important lesson you have learned in business that might help others?
I’ll give you two lessons. Cash flow is the lifeblood of the business. Make sure you have a 6-month reserve available to keep your business going. The second lesson is that after you’re established and making money, if your business starts not making money, move quickly to cut expenses, get more efficient or get more business. Whatever you do, don’t dip into your personal assets to keep the business going if it starts to fail. Use your reserve, cut staff, do more marketing and sales or anything else you need to stay afloat.
Who is your Mentor name and how have they helped you in your business?
Mark Lieberman and Arnie Goldberg have also been very helpful. Arnie really sensitized me to paying more attention to pricing, budgets and return on investment. Mark was also very supportive by offering ideas, advice, support, contacts and opportunities to me.
Peg Corwin has been helpful in so many ways. She gives us SEO advice, such as how to better improve our pages to decrease drop-off rates, helps us track analytics for our website so we can reach our targeted audience, and gives us great feedback on our website and social marketing activities.
Peg, Arnie and Mark have been tremendous assets to Video One with their guidance, feedback and caring about the success of my company. They make me want to give back too!
What is your website for further info?
Our business mentors can help you, too!
Disclaimer: SCORE Chicago helps small business owners manage and grow their businesses. We help startups write business plans and launch. Nevertheless, our involvement should not be considered as an endorsement.