By Peg Corwin
Meet SUSAN GOOD, owner of the HONEYGOOD.COM and Featured Business Owner at SCORE Chicago this week. Learn how she started, and what tips she has for your success.
What is your company’s elevator pitch?
Honey Good (formerly Gramma Good) is a community to connect grandmothers worldwide, which emphasizes values and wisdom that grammas impart to their grandchildren. We will make money with ads on the site and through product sales.
What inspired you to start your business?
I started writing based on the advice of a writer who told me, “You will find your voice.” And I have. I decided to use my voice to create HoneyGood to communicate with the Grandmothers of the World and expand the grandmother image to define our own place as Women of the World! I wanted grammagood.com to bring us front and center as WOMEN OF VALUES. Why? Because Grammas Get It!
Who are your clients, and give an example of how you served that person or business?
Grandmothers are my target audience and my blog provides them with insight to impart wisdom and values to their grandchildren. For example, I wrote about how my Jewish daughter Liz was determined to have a Christmas tree. I wrote about suicide in our family, black Friday shopping, entitlement and much more that Grammas are concerned about. Since we launched in October, we have actively used Facebook, where we have over 13,000 fans, to promote our brand and drive traffic to our website.
What is your biggest business challenge?
Everything has been a challenge in starting my business. Nothing has come easy! Writing daily is not an easy task, but I am very happy doing it. Understanding the internet and technology has been the most challenging and frustrating, but learning what I didn’t know has been a great value. Working collectively with a marketing expert to run the operations and technical aspects of the business has been the perfect blend with my expertise on life experience and love to write.
What is your SCORE Mentor’s name and how they have helped you in your business?
Peg Corwin is my SCORE Chicago mentor and has been a guiding light. She is honest with her assessment and does not hesitate to rein me in where I may be taking the wrong path. She cares about the success of my business, because there is nothing she will not do for me. She has devoted herself to honeygood.com. She is “A Woman of Value!”
What advice would you give other entrepreneurs?
Working with a mentor at SCORE Chicago and having a purpose and passion is key.
What is your website for further info?
My website is: www.honeygood.com
Our business mentors can help you, too!
Disclaimer: SCORE Chicago helps small business owners manage and grow their businesses. We help startups write business plans and launch. Nevertheless, our involvement should not be considered as an endorsement.