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Running a Business Comes with Challenges. Here’s How to Bounce Back
Challenges will put stress on your business — and yourself. Bouncing back after such a challenge can be crucial in your long-term success.
E-Commerce Shoppers’ Biggest Pet Peeves
Given the slim margin for error, can you afford for your e-commerce website to turn customers off? Learn how to compete against other commercial sites.
The Art of Sharing Customer Feedback for Better Marketing and Sales Alignment
Here are some ways feedback can be shared to bring about better alignment and cooperation between sales and marketing.
What Every Small Business Owner Needs to Know About Sexual Harassment
What can you do to prevent harassment from happening at your workplace? Learn here how to protect your small business.
The Business of Naming Your Business: Get It Right the First Time and Save Your Business Big Bucks!
One of the first and most important decisions a new business owner will make is developing a name for the business. Learn how to do your legal homework.
5 Signs You Need to Reconsider Your Sole Proprietor Status
Although running a business as a sole proprietorship may be simple and affordable, you might benefit from forming an LLC or corporation instead.
LLCs for Freelancers: Understanding Liability Protection
As a freelancer, you may have heard that forming an LLC provides liability protection. While this is true, it is not an impenetrable shield.
Trademarks and Social Media: What Small Business Owners Need to Know
To protect your business in social media and beyond, learn the importance of registering for federal trademark protection for your business name.
3 Tactics Every Healthcare Marketing Plan Must Include
In today’s digital-driven marketplace where information is instant, limitless, and consumer-centric, learn three essential healthcare marketing tactics.
40 Ideas for Social Media Content
Here are 40 content ideas to keep your social media posts fresh. They include posts about your business and industry and posts with personality.
What Is a Balance Sheet, and How Can I Use It to Manage My Business?
In this post, learn what a balance sheet is, how it benefits your business, and the important sections you need to include.
Lights, Camera, Action: Marketing with Online Video
Whether you sell to consumers or businesses, there’s good reason to incorporate online video into your business’s marketing efforts.