By Peg Corwin
Meet Norm Zable of Chicago Yacht Share and Featured Business Owner at SCORE Chicago. Learn his story, and what tips he has for your business.
What is your company’s elevator pitch?
Chicago Yacht Share provides sailing opportunities aboard a performance yacht without having to buy a boat or hire a captain.
Who are your clients, and give an example of how you served that person or business?
My clients are experienced sailors or those who want to learn to sail. Captains, American Sailing Association (ASA) qualified sailors and those with extensive experience on similar yachts are all candidates for my share programs.
I teach ASA classes for those who have never sailed or want to brush up on their skills. Upon receiving their ASA credentials, my students are then qualified to use the yacht without the need of a captain onboard.
What is your most successful sales strategy?
My “Basic Introduction To Sailing” class has been successful in converting several students into participants in my share programs. The “Strictly Sail Show” has proved to be a great way to introduce Chicago Yacht Share to my target market (sailors).
What is your advise to other business owners?
Raise the bar when it comes to service and your clients will tell their friends about your business.
What is your Mentor’s name, and how they have helped you in your business?
My mentor, Chance Bahadur, has helped me with my bookkeeping skills and strategies regarding marketing to my narrow market of potential clients.
What is your website, for further information?
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Disclaimer: SCORE Chicago helps small business owners manage and grow their businesses. We help startups write business plans and launch. Nevertheless, our involvement should not be considered as an endorsement.