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What should business owners consider when creating an ecommerce site? How can you make Small Business Saturday work for you? What are the latest consumer trends to be aware of? Get these answers and more from small business expert, Rieva Lesonsky as she shares her insights for what works in keeping the customer happy, engaged, and spending money.

About the Podcast Guest: Rieva Lesonsky

Rieva LesonskyRieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.